The name's Ching.

Editor, copywriter, and content creator

Award-winning creative skilled in all aspects of content creation from pitching to strategising, and content development to social media management.

Passionate about travel and dining (who isn't?), I am constantly on the hunt for new trends, new restaurants, and new experiences wherever I may be.

Work examples

Selected Projects

Contact Me

Marriott Bonvoy

Social Media

I created regional campaigns for their main APAC and Australia platforms, switching between over 30 brands voices in their portfolio for day-to-day communications too.

American Express

Creative Account

Working with global and local client teams, I produced content localised for Hong Kong audience, including OOHs, EDMs, social media copies, and social activations for their range of card products.

MERCEDES-BENZ

EQ HUB

Working with the User Experience team, I took over the writing for the revamp of their EQ Hub. From their website revamp to banner ads, from member communications to social engagements, we gave the brand an overall facelift across the board.

yuu Rewards Club

CRM Program

I produced CRM communications for yuu, the biggest loyalty program in Hong Kong with over 3 million users. That included strategising campaigns, designing brand books, and crafting daily communications on the yuu App as well as on their social media platforms.