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The yuu App

March 2021 - Present

As the biggest loyalty rewards programme in Hong Kong under the Dairy Farm Group, copywriting for the yuu App is an all-rounded affair.


From program-level campaigns to partner campaigns, my copywriting for them included email campaigns, mobile push notifications, website copies, app-specific communications, social media content and more.

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Spotlighted campaigns

Image by Steve Johnson
Image by steffi harms
Image by Solen Feyissa

yuu Birthday

One-year anniversary campaign

Partner Campaigns

IKEA, Wellcome, 7-Eleven and more

Daily communications

Social media and yuu App

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