My Story
Behind the Words
Some may know me as a copywriter, an editor, or even refer to me as a content creator. Since labels are relatively murky nowadays, these titles won't make a big difference unless you're a professional in the industry. So to avoid any confusion, my self-introduction will begin and end with a simple "I write."
About
I'm a massive nerd, who's super into manga and anime, but I also have moments when my teenage fantasies take over and my Netflix recommendations end up being flooded with Korean tv dramas. There's also the part of me that can't turn away any opportunities to slip on an evening gown and throw on some heels for a fancy evening. So...can't wait to hang!
Curriculum Vitae
Working experience
Senior Copywriter
Nov 2021 - Present
Created regional campaigns ranging from OOHs to DOOHs, TVCs to social media
Crafted English copy for retainer accounts across industries on a day-to-day basis
English Copywriter
Mar 2021 - Nov 2021
Produced English copy (website copy, social media copy, EDMs and T&Cs) for a variety of brands across industries
Generated creative campaign ideas and concepts
Editor
Nov 2020 - Jan 2021
Produced top ranking lifestyle digital content on a daily basis and improved readability and impact of website.
Managed social media accounts on Facebook, Instagram and Twitter to increase following and brand awareness
Edited contributors' content to be make it fit for website
Editor
Aug 2019 - Aug 2020
Produced top ranking lifestyle content continuously and improved readability and impact of website.
Managed social media accounts and ad campaigns on Facebook, Instagram and Twitter to increase following and brand awareness
Lifestyle Manager
Oct 2018 - Apr 2019
Managing daily requests pertaining to luxury travel and dining in the APAC region for high-profile clients from partnered banks
Wrote personal recommendations for luxury high-end restaurants and hotels, targeting the APAC region and boosted productivity rates
Highlighting partnered vendors and benefits available for members globally and boasted profitability rate
Dealing with a variety of members daily and maintaining a positive feedback level and handling negative feedback accordingly